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Dwight Ingram, Results-Driven Art Director and Creative Director, has been designing winning direct mail for magazine publishers since 1987. His first foray into publishing was as Creative Director for Jordan-Savage Direct, Lighthouse Communication's DR agency. After JSD, Dwight served as Creative Director for ALC’s Database Resources, where he directed successful DRTV programs for Harry and David and Penthouse Magazine, as well as direct mail for The Jerusalem Report.
In 1994, Dwight formed Ingram Creative Services, and since it’s inception, ICS has been prolific in the creation of effective direct mail, print advertising, e-marketing and web advertising for dozens of magazines. Dwight’s clients include a broad range of consumer, business, city, and regional magazines; as well as non-publishing direct marketers. This mix contributes to a strong discipline in direct marketing techniques and a confidence in knowing when and how to break the rules.
Prior to 1994, he worked as an Art Director in retail advertising for Lowes, Belk Stores in the Southeast and Lechmere stores in New England, as well as in Art Director and Creative Director positions for advertising agencies in the Southeast including Behrends & Co., Sterling Advertising, and The William Babcock Agency.
Work includes:
Direct mail. Dwight’s direct mail work ranges from postcards to 9x12’s to vouchers. He has created successful direct mail packages for Travel+Leisure, Food&WIne, New York Magazine, Yoga Journal, Dwell Magazine, University of California Berkeley Wellness Letter, Natural History Magazine and many others.
Print Advertising. Dwight has designed space ads for New York Magazine, Easton Press, Harvard Business Review’s Global Risk Navigator, PetCareRx, as well as other direct marketing clients.
Renewals, bills, conversions, gifts. Dwight has designed hundreds, maybe thousands of renewal and billing efforts, including work for Folio:, Inc., Body+Soul, Crain's Detroit Business, National Geographic and Dwell Magazine.
Websites and e-marketing. Dwight is as comfortable in the online world as he is in print. His web design projects include websites, landing pages, e-mail blasts and banners for clients such as InfoWorld, Dr. Weil's Self-Healing Letter, Florida Trend, Technology Review as well as direct marketers which include GetAGreatRate.com, and SPL Energy.
Awards. His awards include a Silver CM Circulation Innovations Award for E-Magazine, Silver Echo for GamePro Magazine, a second place NEDMA award in Broadcast / Television for Harry and David, and a Folio award for The Scientist. |