Design to maximize response & minimize cost

Many a control has been lost to cost. The design may be gorgeous, the paper elegant, and the photography exquisite, but cost can be is a package-killer.

This doesn’t mean designing on the cheap, it just means being “creative” in your design approach and having a clearly defined goal. And btw, for a high-ticket product with a higher lifetime value, cost may not be an issue. But if you’re trying to beat a postcard with a magalog, you’re gonna lose.

All that said. If a full blown 6×9 or a magalog can revive a fatiguing base, then maybe it’s worth the extra cost.  Especially if you can breathe new life into the marketing campaign and re-introduce the product to your audience.

3 ways to keep costs down.

  1. Stay within standard sizes
  2. Be mindful of personalization, and other production extras
  3. Reduce the size of the brochure.

Want to win big on your next campaign?
Call today and put a proven creative team to work for you!

Dwight IngramCreative Director  |  IngramCS