AThis is a brilliant ad. It’s got brand, it’s got DR technique, a call to action you can’t say no to… who’s gonna say no to meemaw???

I was raised in the south and after a 15 year stint in Boston, I moved back. (My aunt, aka ‘MamaNell’ calls it, “a lapse in judgement”), so this campaign resonates with me. But then, I’m sure it resonates with everyone on some level whereever you were raised.

I just wish I had a client who would let me use, “Don’t make me go cut a switch” as a call to action.

Here’s the offer. Go ahead, join, you know you got a mind to! https://www.southernthing.com/st/potluck

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Dwight Ingram |  Creative Director  |  IngramCS