word about TRUST. Somehow, at my young age, I’ve having to sign up for Social Security and Medicare! How’d that happen?
Last I checked I was 43! well, no… I’m turning that 65 this year, and I’m amazed at the sheer volume of crap-formation I’m receiving about Medicare plans. I get it in my mailbox, inbox, on the web and on social media.
The problem is, none of what I’m getting helps me pick the right plan for me. It’s all crap, and why should they win my trust? We all must choose anyway.
As a DR creative, it got me thinking, what is it all missing? Why can’t I make a decision based on the information I’m receiving?
Is it lacking a clear offer? Yes and no. Most are selling on the basis of if you don’t pick something, you’re going to miss the enrollment period!
Is it answering my questions? Not really. Most of it is selling the provider. It’s all feature, no benefit.
What would make me feel better about the information I’m being presented? Is it clarity, yes. Is it savings, guarantee, a free tote bag? No, none of those are present, or apply!
What is it all lacking? The word it TRUST.
I need to TRUST the folks who are going to be providing care, and the way I’m going to trust them is for them to actually help me navigate this complicated process.
How did I choose you ask? I called someone I do trust… my doctor. I chose the plan she accepts.
Consider whether you’re conveying a feeling of trust in your marketing.
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Dwight Ingram | Creative Director | IngramCS