When is creative too creative? T The best place for creative research is...happy hour. I know what you're thinking but it's a fact. A little break during the day. Other activities I'm sure are better for you. Some people exercise, some have a cappuccino, some meditate, nap, walk the dog. But for me, a trip [...]

When is creative too creative? W Who knew? No paper? How’s that happen? But now that it has, some are thinking, hey, no problem, we’ll go all digital, but hey, digital doesn’t work for everything. It seems as it should be easy to turn our backs on direct mail, print advertising, collateral, [...]

When is creative too creative? L Let's face it, QR codes are not all that attractive, they take up a lot of real estate, and they are just now gaining traction. Our current "touch-free" society seems to have revived them from their slow start and now, when I’m out and about, they seem to [...]

When is creative too creative? R Recently in the Boston Globe, I read that Gannett plans to fold or merge two-dozen print papers in Eastern Massachusetts in shift to a more digital, and regional, coverage of local news. When I read this I immediately recalled the experiences I had with the [...]

When is creative too creative? AThis is a brilliant ad. It's got brand, it's got DR technique, a call to action you can't say no to... who's gonna say no to meemaw??? I was raised in the south and after a 15 year stint in Boston, I moved back. (My aunt, aka 'MamaNell' calls it, [...]

When is creative too creative? II'm not surprised. It's obvious the Ukraine have worked hard at everything, to present themselves as the advanced country they are and have to be in the shadow of Russia. I can't say I loved their colors when the country were first thrusted onto the awareness of the [...]